Photoshoot with G-I Graver

Photoshoot with G-I Graver, a set on Flickr.

Flat Plans

Cover 

Contents Page

DPS

Regarding the layout of my magazine I wanted to follow most of the conventions, keeping it fairly simplistic and professional. Furthermore keeping the magazine very clean and structured I found was essential to give it a modern feel that my audience of young, creative, fashionable people would want to be associated with. Along with this I kept it simple to be more experimental and art orientated in the content of the magazine.

Interview Plan

I want to keep the interview fairly informal and unstructured, this is to get a personal insight to the artist on what they want to talk about, as this is the kind of articles my audience would want to read according to my research. However I will have some themes I'll want to cover during the conversation. Such as the artists influences to start music, again a point my audience wanted to be covered in the magazine. Other points to cover would be the artist childhood, view on current pop culture. Also how the artist creates their music will be an interesting point to cover during the modern day of hundreds of ways to make music.

G-I Graver - Artist Research

G-I Graver is an artist local to me in Norwich, who has been creating music for a few years; but has only recently sharing his talent. I've chosen to feature G-I in EXP magazine as G-I has an obvious experimental influence to his music in the beats he uses, as well as his style of rapping and singing. Not only this he is part of a new generation of musicians; The Soundcloud geniuses. Other artists of this generation include; Yung Lean, Kitty, Azealia Banks and LE1F, these people have Soundcloud to thank for their fame. But it's not just the small timers that rule Soundcloud, names such as Beyonce and Lady Gaga have even previewed their own works on Soundcloud. Making Soundcloud the modern-day, worldwide Virgin Megastore; the place to view, own and distribute music. Even better it's free. Making it greatly popular with my target audience, as everyone wants the latest buzz, but nobody has the money. Which is why I have chosen Vice Media to publish my magazine to keep the truth of what is actually going on, not censoring or distorting the truth. Vice Media are known for their honest and raw approach to media, in an age where censorship is evident. So who better to cover EXP than G-I Graver, a musician quietly leading the way to the future of music.

Articles

This is a drafted list of articles I will use in my magazine contents page:

Main Features:
Interview
SoundCloud Geniuses
Label Discovery: 4AD

Features:
The Creative Project
Beyonce Has Gone Experimental?
CRIM3S vs. Crystal Castles
Who's New?
M.I.A Still Reigning
SS14 Fashion


Regulars:

How To: Make a Beat 
The Month in Review: Albums, Artists and Videos
Must See Gigs and Tours
5 Minutes with 5 Upcoming artists
Influences of Current Artists
Competition: Your Chance to Win a Pioneer XDJ-R1 Deck
Who Is: Cyril Hahn
Infographic: How The Internet Has Changed Music 

Masthead Designs

These three designs are my initial drafts for my masthead. I used the font Trade Gothic as I thought its bold strokes would stand out well on the magazine, furthermore it is a San Serif font; thus keeping with the modern styling I want to create in my magazine.

I kept the colouring to just black and transparent as I didn't want the content of the magazine to clash with the masthead, this simple colouring also makes a lasting impression on the audience. Also keeping it fairly simplistic gives it a more sophisticated look, which is also the look I want to achieve.

Press Release

EXP Magazine, a product of Vice Media, is exposing the harsh reality of experimental music. Whether it's; pop, rock, rap, electronic or even minimalist sound scapes, EXP will cover it and more, including fashion, gig listings, new artists and interviews.

Experimental music and culture is usually shared through social sites and blogs, EXP will bring this into your hands through printed copies. Online interactive copies will still be distributed through our website, keeping with how the niche audience wants their content, quickly and conveniently. Vice Media have always been at the forefront of relevant controversial and interesting content. Now EXP is here to carry this on and take it into experimental music and culture.