G-I Graver - Artist Research

G-I Graver is an artist local to me in Norwich, who has been creating music for a few years; but has only recently sharing his talent. I've chosen to feature G-I in EXP magazine as G-I has an obvious experimental influence to his music in the beats he uses, as well as his style of rapping and singing. Not only this he is part of a new generation of musicians; The Soundcloud geniuses. Other artists of this generation include; Yung Lean, Kitty, Azealia Banks and LE1F, these people have Soundcloud to thank for their fame. But it's not just the small timers that rule Soundcloud, names such as Beyonce and Lady Gaga have even previewed their own works on Soundcloud. Making Soundcloud the modern-day, worldwide Virgin Megastore; the place to view, own and distribute music. Even better it's free. Making it greatly popular with my target audience, as everyone wants the latest buzz, but nobody has the money. Which is why I have chosen Vice Media to publish my magazine to keep the truth of what is actually going on, not censoring or distorting the truth. Vice Media are known for their honest and raw approach to media, in an age where censorship is evident. So who better to cover EXP than G-I Graver, a musician quietly leading the way to the future of music.