Development and Experimentation of Logo and Fonts

I initially decided to call my magazine "Slice and Thread" as I thought it would link with the fashion and style of the type of magazine I wanted to produce (aimed at sophisticated, cultured, and fashionable students). To create my masthead I looked at san serif fonts as I wanted it to be retentively modern. While looking at fonts I came across the Gobold type face. I chose it for its simplicity but boldness, there were also many variations of the font.

For my masthead I chose this variation of the font:


For the cover lines I chose this variation:

I then experimented with the positioning and sizing of the words using Photoshop; by selecting and transforming the size and rotation. producing these two logos:

After looking at the positioning of the words and them in relation to each other, I thought the "AND THREAD" part of the logo got lost against the large "SLICE". I also then decided to streamline the name of the magazine as using more than one word made the magazine seem less modern and doesn't sum up the magazine condensely . So I decided to shorten the title to just "SLICE".

I think this is a much better brand identity of the magazine I want to create; sophisticated, clean and modern. Not only that this logo will look much better as a masthead and give a better aesthetics for the wherever the logo is used. 

Audience Profile

Results of Questionnaire

Questionnaire

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Definition of a magazine

A magazine is a well designed body of media, including images and text. Traditionally presented in a glossy front and back page with matt inside pages. Magazines can be published weekly, bi-monthly, monthly, bi-yearly or yearly. I believe that the magazines that are published less frequently, are generally more expensive and more niche. The content from magazine to magazine is very wide and varied, the content of the magazine creates the semiotics which then decides the genre of the magazine, and appeals to the magazines specific audience.

  

Initial Assesment - Honda (The Cog)

Who created this message?

Honda launched this advertisement, directed by Antoine Bardou-Jaquet.

What creative techniques are used to attract my attention?

Many creative techniques are used in this advert, some of which aren't often used in TV advertisements. For example this advert is mostly in virtual silence other than the diegetic noises of objects colliding in the sequence, and towards the end the music. Many modern adverts use a lot of loud non-diegetic sound to attract attention. However i think the use of silence is much more attention grabbing as it sets the advert away from the mass. It also makes the audience appreciate the visuals more, as it causes minimal distraction. This also sets quite a heavy and moody atmosphere, which is then contrasted by the uplifting and fun music from The Sugar Hill Gang. This could be seen as a metaphor for the car being advertised, can be seen as serious/business like, or fun and good for families. 

How might different people understand this message differently?

People from different cultural backgrounds could interpret this differently as they may not know the association of Honda with quality and attention to detail, so the advert my be seen as a bad representation. Furthermore the music used at the end of the advert my be unfamiliar, and also seen as unrelated. Also young children may not make any of these links and just see it as an interesting advert.

What lifestyles, values, points of view are represented or omitted from this message?

I believe the main audience of the advert is car lovers, and one of the ways it conforms to this idea is not only in the content but the use of selective viewing. As the advert was first show on an advert break between the Grand Prix, this was an easy an effective way to reach the selected audience. Also the timelessness and the use of no gimmicks makes the advert very classy and sophisticated, this reaches out to people looking to be respected, e.g. business men/women.

Why is this message being sent?

At the time of making and broadcasting this advert, honda was in decline of sales and market representation. This advert was created to not only heighten the sales of the Honda Accord, but to also bring up their market representation. Furthermore to create a stir around the brand identity of Honda.

About Me

Hello, I'm James. I'm currently at City College studying my A-levels. This blog in particular is for my Media course. I'm interested in magazine and website design, and also photography.

Hope you some what enjoy my blog, 

James.