What have you learnt about technologies from the process of constructing this product?

How does your media product represent particular social groups?

                                           

So in conclusion I've tried to appeal to my target group in a non stereotypical manner, addressing them as sophisticated young adults. I've done this visually, through the design of the magazine and furthermore though non patronizing content.  Also appealing to common interests of creative students, as well as their economic status.

Conventions of My Magazine Cover Vs. Dazed & Confused

Click image for larger size.

Overall my magazine complies to most conventions of magazine covers, I did this to make it accessible to most people, although it is aimed at the specific audience of creative students. This is why I've made the cover fairly sophisticated and minimal. 

To do this I used a banner to separate the cover image from the text and masthead. This also made the text easier to read. D&C placed their text straight onto their cover image, which I find hard to read in some places (particularly in the last lines of the coverlines). The use of the banner would help my coverlines stand out when read from a distance.

How did you attract/address your audience?

I asked Shelly and Daniella a few questions on how they respond to my magazine cover and contents page.

Final Cover and Contents Page

Development and Experimentation of Logo and Fonts

I initially decided to call my magazine "Slice and Thread" as I thought it would link with the fashion and style of the type of magazine I wanted to produce (aimed at sophisticated, cultured, and fashionable students). To create my masthead I looked at san serif fonts as I wanted it to be retentively modern. While looking at fonts I came across the Gobold type face. I chose it for its simplicity but boldness, there were also many variations of the font.

For my masthead I chose this variation of the font:


For the cover lines I chose this variation:

I then experimented with the positioning and sizing of the words using Photoshop; by selecting and transforming the size and rotation. producing these two logos:

After looking at the positioning of the words and them in relation to each other, I thought the "AND THREAD" part of the logo got lost against the large "SLICE". I also then decided to streamline the name of the magazine as using more than one word made the magazine seem less modern and doesn't sum up the magazine condensely . So I decided to shorten the title to just "SLICE".

I think this is a much better brand identity of the magazine I want to create; sophisticated, clean and modern. Not only that this logo will look much better as a masthead and give a better aesthetics for the wherever the logo is used. 

Audience Profile